[PT-BR] PRECISAMOS CONVERSAR é um projeto audiovisual desenvolvido como parte da campanha publicitária de Buscofem®. A linha de produtos inclui cápsulas que proporcionam alívio das dores menstruais e corporais, além de um adesivo térmico especialmente formulado para combater as cólicas menstruais.
[ENG] PRECISAMOS CONVERSAR is an audiovisual project created as part of Buscofem’s ad campaign. The product line includes capsules that provide relief from menstrual and body pain, along with a thermal patch specially developed to ease menstrual cramps.
[ENG] PRECISAMOS CONVERSAR is an audiovisual project created as part of Buscofem’s ad campaign. The product line includes capsules that provide relief from menstrual and body pain, along with a thermal patch specially developed to ease menstrual cramps.
[PT-BR] A atriz brasileira Klara Castanho (@klarafgcastanho) foi convidada como o rosto principal do projeto, com o objetivo de estimular a conscientização sobre o tabu que ainda envolve conversas sobre saúde e sexualidade feminina no Brasil. Durante a campanha, Klara assumiu o papel de porta-voz de dados preocupantes, como o fato de que 43% das brasileiras não realizam exames ginecológicos de rotina. Além disso, apresentou um podcast com convidadas especiais, promovendo debates sobre o tema e fortalecendo a troca de experiências entre mulheres.
[ENG] Brazilian actress Klara Castanho (@klarafgcastanho) was invited to lead the campaign as its main face, aiming to raise awareness around the persistent taboo of discussing women’s health and sexuality in Brazil. Klara took on the role of spokesperson for alarming data, such as the fact that 43% of Brazilian women do not undergo routine gynecological exams. She also hosted a podcast featuring guest speakers, fostering open discussions on the subject and strengthening female dialogue and exchange.
[ENG] Brazilian actress Klara Castanho (@klarafgcastanho) was invited to lead the campaign as its main face, aiming to raise awareness around the persistent taboo of discussing women’s health and sexuality in Brazil. Klara took on the role of spokesperson for alarming data, such as the fact that 43% of Brazilian women do not undergo routine gynecological exams. She also hosted a podcast featuring guest speakers, fostering open discussions on the subject and strengthening female dialogue and exchange.
[PT-BR] O projeto contou com duas semanas de pré-produção, uma diária de 10 horas em estúdio, um mês de pós-produção e finalização. Entregamos aproximadamente 30 conteúdos audiovisuais otimizados para mídias digitais e cerca de 25 fotografias, consolidando uma entrega multiplataforma com alto padrão técnico e criativo.
[ENG] The project involved two weeks of pre-production, a 10-hour shooting day in studio, one month of post-production and finishing. We delivered approximately 30 videos optimized for digital media and around 25 photographs, achieving a high-quality, multiplatform outcome with strong creative and technical execution.
Hero movie timeline in Adobe Premiere
Campaign key visual
CREDITS
Client: Buscofem®
Creative Team: Daniele Rodrigues, Amanda Quaresma, Laurão Pep, Bruno Garcia, Odair Moura
Creative Team: Daniele Rodrigues, Amanda Quaresma, Laurão Pep, Bruno Garcia, Odair Moura
Producers: Mariana Rodrigues, Fabrício Martini
Film and Art Director: Guilherme Rocha
DoP: Lilianne Bueno, Leonardo Pomaro
Editors: Lilianne Bueno, Israel Filho
Color Grading: Lilianne Bueno
Motion: Natália Gonçalves, Israel Filho
Still Photografer: Guilherme Rocha
